18 Amazing Courses.
One Epic Education.
More than 34 years of successful online business experience built into 18 comprehensive Courses. This is the world’s most advanced Mentored ECommerce Education.
18 Amazing Courses.
One Epic Program.
30+ years’ worth of successful online experience built into 18 power-packed Courses. This is the most advanced Mentored ECommerce Education in the world.
“I never dreamed about success. I worked for it.”
Estée Lauder
“I never dreamed about
success. I worked for it.”
Estée Lauder
This is
a profession.
Selling online is Retail Marketing. People study Retail Marketing in college because it’s a profession, not a side gig. Nobody learns a profession from YouTube, expensive software or someone else doing the work for them. Success comes from understanding how it all works. That’s what we teach.
What do
you do?
Whatever you do for a living today, someone taught you how to do it. Whether you’re a mechanic, teacher, accountant, nurse or engineer, you didn’t wake up one morning already knowing your profession. Online business is no different. If you want to build it correctly, someone who already knows how to build it has to show you how.
Why we
do it.
Why have we spent more than 16 years building and teaching one of the world’s most comprehensive Mentored ECommerce Educations? Three reasons.
Because we know exactly how to do it.
Because no one else will do it.
Because you deserve it.
This is
a profession.
Selling online is Retail Marketing. People study Retail Marketing in college. It’s a profession, not a ‘side gig’. Nobody figures it out for themselves. Nobody learns it from YouTube. Other people won’t do it for you. Pricey apps, tools and services won’t help you. Success in a profession requires genuine understanding. That’s why we’re here.
What do
you do?
Whatever you do or have done for a living, you didn’t learn it on your own. Someone who already knew how to do your job, taught you how to do your job. This is no different. But people forget this when predatory marketers tell them making money online is “quick and easy”. You’re here, which means you’re smarter than that.
Why we
do it.
Why have we spent well over a decade developing and teaching the most advanced Mentored ECommerce Education on the planet? Three reasons.
Because we know exactly how to do it.
Because no one else will do it.
Because you deserve it.
The EBiz Foundations Education
18 Courses made up of 117 Course Sections. Every last word of it is critical to earning a full-time living online.
Applied Learning. Build your business as you learn it.
Written Lessons. Video Lessons. Discussions. Overviews. Example Files. Projects. Unlimited one-on-one access to your personal teacher and mentor, 30+ year ECommerce Expert Chris Malta, 7 days a week.
By the end of the program, your business is fully built, fully operational and entirely yours. You own it, you built it, you run it, and you save thousands of dollars every year by knowing how to do it yourself.
Course Descriptions
1 – Introduction to Technology
Most of the tools needed to build and run an online business are already on your computer. This Course covers Microsoft Windows or macOS, web browsers and how they work, common video and audio file formats, essential file readers, and detailed video instruction in Microsoft Word and Excel. Together, these technologies form the foundation you’ll use throughout your business.
2 – Introduction to Business
This Course begins with setting up a legal business and continues into practical bookkeeping. You’ll learn cash flow, expenses, receivables, cost of goods sold and profitability, giving you a clear understanding of your business finances so you can pay yourself properly without hurting cash flow.
3 – ECommerce Basics
ECommerce businesses have a lot of moving parts, and new business owners often become overwhelmed by what to do first. This Course maps out the first year of a typical ECommerce business, showing you what to expect, when to expect it and how each part fits into the overall process.
4 – Time Management
Most people lose an enormous amount of productive time because their communication, scheduling and information are disorganized. This Course shows you how to organize all three into one efficient system, helping you reclaim as much as 500 productive hours every year.
5 – Market Research
Choosing what to sell online is often the most difficult decision a new business owner makes. This Course teaches you how to research product niches, keywords, competitors, pricing, demographics and future marketing costs. By the end of the Course, you’ll have identified a profitable market backed by real research instead of guesswork.
6 – Understanding Supply Chains
Understanding how manufacturers and wholesalers operate is essential to every successful retail business. This Course explains how the supply chain works, how to work effectively with suppliers and how to build relationships that strengthen your business over the long term.
7 – Keyword Research
Keywords drive both SEO and content marketing, but different types of keywords serve different purposes. In this Course, you’ll learn how they work together, research every keyword your business needs, and build a Master Keyword Spreadsheet that becomes the foundation of your marketing for years to come.
8 – Working with Graphics
Online marketing is highly visual, but creating professional graphics is simply a step-by-step process. In this Course, you’ll learn the psychology of color, layout and visual flow, along with detailed Photoshop instruction. We’ll prepare your product images, create your business identity package, including your name, tagline and logo, then build the professional graphics you’ll use on your website, social media and throughout your marketing.
9 – Creating Marketing Content
Marketing Content includes articles, blog posts, social media, product descriptions and every other piece of writing your customers and the search engines will read. Like graphics, writing follows a process that anyone can learn. This Course shows you how to create compelling content that attracts customers, earns search engine rankings and sells products, even if you’ve never considered yourself a writer.
10 – Site Design
Successful website design starts with the products you sell and the people you’re selling them to. Using the demographic research you’ve already completed, you’ll design your Home, Category, Product and Information pages while learning the layout principles that turn visitors into customers.
11 – Working with Web Pages
ECommerce business owners have two choices: pay someone at least $10,000 to build a professional online store, or learn to build and maintain it themselves. This Course explains the strengths and weaknesses of today’s ECommerce platforms, then teaches the HTML, CSS and template customization skills that give you complete control over your online store while saving thousands of dollars.
12 – ECommerce Store Building
This is where your ECommerce Store comes to life. Using the layouts and planning completed in earlier Courses, you’ll build the rest of your website, create intuitive navigation and complete a fully functional online store.
13 – SEO
Search Engine Optimization is a critical part of the marketing success of an Ecommerce web site. In this Course, you’ll learn the fundamentals of SEO; how and where to place keywords and key phrases so that they’re picked up properly by the search engine and contribute successfully to the overall ranking of the site.
14 – Social Marketing
Social Marketing is the second half of successful online marketing. In this Course, you’ll set up the social media platforms your business needs, learn how to distribute the marketing content you create, and build an effective Email Marketing system that works alongside your social media.
15 – Google Analytics
Google provides several powerful free tools for website owners, and Google Analytics is one of the most valuable. In this Course, you’ll learn how to measure traffic, identify your best-performing content, understand visitor behavior and use that information to improve both rankings and sales. We’ll also install and configure Google Analytics on your website.
16 – Online Store Operations
Running an online business means managing orders, customer service, suppliers, returns and day-to-day operations. This Course shows you how those systems work together. Because you’ll begin with drop shipping, you won’t need to invest in inventory or spend time storing, packing and shipping products while your business grows.
17 – PPC Advertising
PPC (Pay Per Click) Advertising is optional, not required. The Content Marketing taught throughout this Education is far more powerful and costs nothing to create. However, if you choose to add PPC Advertising to your marketing strategy, this Course shows you how to do it correctly.
18 – Launching Your Site
In Launching Your Site, you’ll do a final “pre-flight” check on everything in your site, connect your merchant account so that people can pay you, and you’ll launch the Site, the Blog, and all the social media at the same time. Everything launches together as one complete online business. That’s the strongest possible first impression you can make on both your customers and the search engines. At this point, you’ve learned the business, you’ve built the business, and you know how to run the business. Now you can make real money in Online Business.
